When I was a kid, my mother managed a large store that served the needs of everyone on the island where we lived. That local hometown’s understanding of the needs of the community was why the store was so successful.
Last week I had a chance to meet the manager of Sutherlands, a retail store at 4015 CY Ave. in Casper that sells everything from hardware to home repair and gardening. What struck me most was that the employees of Sutherlands, much like their boss, have lived in this area a long time. They know what the local needs are.
I had a friend who worked for one of those big box hardware stores. He admitted that the company only hired him, and everyone else who worked there because they had a pulse. That company was hard-pressed to find local experts that would want to work for them, and the turnover of employees was a weekly event. Imagine having to hire someone, full time, for the job of hiring and keeping the store staffed.
That’s not the case at Sutherlands. Many of their employees have been there for a long time and have no intention of leaving.
That local knowledge I spot is essential in any part of the country. What material a builder might want to use in a hot wet climate will not be the same for a climate like Wyoming. That is true for yard-care machines and gardening. This, once again, is where those local people who know and love their local community come in. There is a sense of trust that a costumer has when they can confidently ask a Sutherlands employee for help and use the words, “What would you do?”